What hair colour trend were Gigi Hadid and Hailey Baldwin both sporting?

Both had moved away from their signature blonde tones towards a darker, warmer shade - not quite brunette but noticeably deeper than their usual California blonde.

How did Gigi Hadid's hair colour change?

Her hair gradually darkened after the Victoria's Secret show to an almost-brunette shade, still far lighter than her sister Bella but with a richer, more natural-looking hue.

What hair colour had Hailey Baldwin tried before going darker?

She had briefly experimented with rose gold before returning to a darker natural shade paired with a choppy fringe, demonstrating you can go darker while still looking fresh.

The Latest Hair Hue Favoured by Models | Beauticate

The Latest Hair Hue Favoured by Models

Gigi and Hailey's latest hair colour

Emily Algar — Contributing Writer

Last updated July 20262 min read

EN-US JA

This year, a slew of our favourite blondes have traded their honey hues for something a little on the darker side, (remember Blake Lively’s ‘bronde’ Instagram?). But it seems the latest to go to the dark(er) side are models of the moment and perennial blondes Hailey Baldwin and Gigi Hadid.

Image via @haileybaldwin

Gigi:

EN-US JA

Gigi has been a California blonde since, well, as long as we've known of her (and beyond – we love her #fbf of her angel blonde hair as a kid). Since the VS show though, her hair has been graduating to a darker shade, almost-brunette. Nowhere near as dark as sister Bella, but we think the natural-looking hue suits her.

Excited to be returning as the face of @stuartweitzman spring '17 with the one and only @mariotestino ?♡♡♡!!! It was a fun one ?? #inourshoes #ad

A photo posted by Gigi Hadid (@gigihadid) on Dec 14, 2016 at 5:30am PST

Hailey Baldwin

EN-US JA

Hailey Baldwin recently visited us to promote her latest collab with ModelCo sporting her signature shaggy blonde (after a brief hiatus in rose gold). Since then, she’s 'grammed a choppy fringe and a significantly darker shade – proof that you can keep things natural while still sporting a fresh shade.

??♀

A photo posted by Hailey Baldwin (@haileybaldwin) on Dec 16, 2016 at 12:52pm PST

Story by Emily Algar