Q: What are the best makeup tools for people with a disability or limited mobility?
A: Booie x ByStorm's Betty and Margie are silicone grip-friendly applicators designed with the disability community to make makeup easier, bolder and more empowering for everyone.
As Celeste told us when she launched Booie Beauty, she wanted her makeup to be easy for everyone. Now she has shone her light on an oft-ignored segment of society with the viral Booie x ByStorm makeup tools. Designed for people with limited grip, sore wrists or disability, they are smart, soft and surprisingly chic.
What is Booie x ByStorm?
This groundbreaking partnership sees Booie Beauty, known for its bold, body-positive aesthetic, join forces with adaptive beauty brand ByStorm to launch a first-of-its-kind accessible tool range. Together they have created Betty, a rounded grip accessory, and** Margie**, a paddle-shaped tool. Both are crafted from soft, moulded silicone and designed to be easier to hold, press and glide.
The collab was born from lived experience. ByStorm founder Storm, who lives with mild cerebral palsy, faced challenges applying makeup after breaking her dominant hand.
"I remember sitting on the bathroom floor defeated after trying to do my makeup for the first time and giving up," says Storm. "I felt embarrassed, like a failure, and honestly guilty that I never thought deeply enough about makeup and accessibility to realise that someday, it might impact me too. I felt a lot of shame realising that people with more complex disabilities than mine can't use makeup at all because of how it's designed, yet here I am crying on my bathroom floor."
So she did what anyone with ADHD hyperfixation and entrepreneurial spirit would do. "I bought a 3D printer, taught myself how to 3D model, spent all of my savings, developed prototypes, tested those prototypes, had my designs torn to shreds, and then started the process all over again until I landed on Betty and Margie!"
Storm has worked in the NDIS space for over a decade before founding ByStorm. She does not sugarcoat the reality: the world, and the beauty industry, was not built with disabled people in mind. From inaccessible makeup packaging to cafes with "small steps" that may as well be cliffs, the barriers are everywhere.
"Disabled people miss out on experiences that build confidence and connection, not because of their bodies, but because the world was never designed with us in mind."
Why Celeste Barber Is Supporting It
Comedian and Booie founder Celeste Barber did not just lend her face to the launch. She backed it financially and philosophically.
"I created Booie because I wanted to include everyone back into the beauty conversation. I feel that it has become elitist over the years and I want my audience to feel seen and valued and celebrated at every stage of their life, no matter who they are," explains Celeste.
"When it came to accessibility, I had a lot to learn, then I met Storm and realised I needed to change the way we were approaching accessibility. So, I put my money where my very loud mouth is. If I'm creating something inclusive it needs to be inclusive for all, everyone, everybody.
I think it's being overlooked because it's not cool or sexy and the beauty industry has a tendency in shaming people into buying products. That's not what Booie is about."
"Beauty should be fun and empowering. That's what we are striving for and now with our collaboration with ByStorm I know we're kicking it in the dick!"
What Makes Betty and Margie Different?
Forget clunky "adaptive" tools that scream medical device, or something that was clearly whipped up in a boardroom. These are cute. The colours pop. The design is universal. And they were designed with the disability community and pressure-tested by hundreds of disabled users.
"Every curve, texture, and grip were tested with our community to make sure it worked in real life, not just in theory."
Storm says that in her research she discovered some very natty workarounds from her community. Some of the original hacks were genius: tennis balls, rubber bands, hot glue. But as Storm says: "We deserve design, not just DIY workarounds."
Here is what stands out.
Betty:A ribbed silicone sphere that hugs the whole hand. Great for people with sore wrists, weak grip or arthritis. Pairs perfectly with lipsticks or mascara tubes. Margie: A sleek paddle you can press, hold and glide. Ideal for open-hand users or those with limited finger mobility. Bonus: she is braille-labelled.
And for those with dexterity challenges, these are not just easier. They are empowering.
Why Celeste Barber and ByStorm Are Championing Accessible Beauty
"It's like we're invisible."
Storm does not sugarcoat the reality: the world, and the beauty industry, was not built with disabled people in mind. From inaccessible makeup packaging to cafes with "small steps" that may as well be cliffs, the barriers are everywhere.
"Working with Celeste has been surreal. She got it instantly. She didn't see ByStorm as some charity project; she saw it for what it is, a game-changing design that the beauty industry has ignored for far too long.
I've been told more times than I can count that 'there's no market' for accessible beauty, that 'disabled people just don't need makeup'. Celeste backing us before we even had finished products felt like someone saying, 'I see you. I see what you're building, and it matters.'
She never asked once about the market size or profitability. She, like me, couldn't live with the feeling that people would be excluded from the joy of makeup and wanted to do something about it."
For Celeste, the feeling is clearly mutual.
"I can't believe how lucky I am to be working with Storm," she says. "What an incredible woman! It chokes me up to think that this will be the first time that so many people will have the chance to not only access beauty products but have them specifically designed for their needs. It's long overdue and I can only hope more progress is made in the beauty space and I'm beyond stoked that Booie and ByStorm are paving the way."
"Disabled people miss out on experiences that build confidence and connection, not because of their bodies, but because the world was never designed with us in mind."
The Moment That Changed Everything
On set, Storm shared a story that stuck with Celeste.
"Her friend told her, 'Those things aren't made for us. We're not supposed to feel beautiful.' That killed me."
Celeste's takeaway?
"We have a responsibility to look after, celebrate and empower everyone. And now that Storm has so bravely and gracefully created products to help that cause, how can you not do something?"
"I hope this is the start of a real change in the beauty industry, not just a trend or fad but real change."
As for Storm? "Celeste's support feels like a giant, glittery, lipstick-shaped middle finger to an industry that has excluded us for too long. Personally, it makes me feel like we really can change the face of beauty, and that accessibility will finally become the standard, not the exception."
This launch is not just about beauty. It is about dignity, autonomy and making everyday moments, like swiping on lip gloss, more joyful. It is also a blueprint for how brands should co-design with, not just for, disabled communities.
Where Can I Buy Them?
Betty and Margie are available now at booie.com for $45 each, with free worldwide shipping. They can be used with Booie's cult favourites like the You're Welcome Mascara or Bring Back The Bush Brow Gel, but they will work just as well with whatever is already in your beauty bag.
