What is the correct way to double cleanse your skin?

Double cleansing involves using two different cleansers to thoroughly remove makeup, oil and impurities. Trinny Woodall demonstrates that the technique is about understanding your skin's needs and using products designed for easy application. The method helps create a clean canvas for the rest of your skincare routine, ensuring maximum absorption of serums and moisturisers.

What skincare products does Trinny London offer?

Trinny London offers a range of personalised beauty and skincare products designed to make women feel confident and seen. The brand features stackable colour pots that apply easily with fingertips, along with online tools that match your exact colouring. Their product line includes skincare essentials alongside makeup, all created with the philosophy that beauty should be accessible and personalised.

How did Trinny Woodall build her beauty brand?

Trinny launched Trinny London in 2017, leveraging her experience as a marketing executive, fashion columnist, TV host and author. Her core strategy centres on making women feel confident and visible, particularly those ignored by mainstream beauty brands. Through prolific content creation, personalised product design and direct engagement with her audience (the Trinny Tribe), she built a global following of over 1.1 million Instagram followers.

What is Trinny Woodall's approach to beauty and confidence?

Trinny's philosophy is that women should never be made to feel invisible. After years on What Not To Wear, she recognised that major cosmetics purchasers felt overlooked by the industry. Her approach focuses on energy, personalisation and generosity-sharing her daily routines openly whilst designing products that work for real women and their individual colouring and skin types.

Trinny Woodall's Skincare Routine & Double Cleanse Tips

Trinny Schooled Me in Cleansing

Sigourney got the glow down from the inimitable Trinny Woodall

Sigourney Cantelo — Founder & Editor-in-Chief

2 November 2022Last updated July 20262 min read

Trinny's Visit to Sydney

When Trinny Woodall, founder of Trinny London, visited Sydney recently, she invited Sigourney to her suite at The Park Hyatt for an interview and a little lesson in skincare - Trinny style.

I was pretty pumped to meet Trinny Woodall in person. In recent years we have had several hilarious catch ups for her makeup brand Trinny London over Zoom, often in the depths of lockdown, conciliatory wine glass in hand. But this was different. I was going to see the larger-than-life Trinny in her most life-like ever.When Trinny launched her brand in 2017, she slipped seamlessly into her new CEO role like she was made for it. Her past incarnations as marketing exec, fashion columnist, TV host and author had taught her what women are looking for and helped to stoke an already entrepreneurial spirit. With laser focus and prolific content production, she quickly built legions of fans in major cities all over the world (the ever enthusiastic Trinny Tribes), launched a skincare line and single-handedly changed the way we think about beauty products forever.

Trinny's Content Empire

On social media, she is a juggernaut, with over 1.1m followers on Instagram and thousands more on her various brand accounts. Her boundless energy and enthusiasm for fashion, beauty and vibrant living is infectious. You can't help but smile when you watch as she generously shares the minutiae of her daily routines, hoping to learn at least one part of the recipe to her secret sauce of success.

Trinny's Mission for Women

Her MO is simple: women should never be made to feel invisible. After years of making over thousands of women across the UK on her TV show *What Not To Wear *(and spin offs) with co-host Susannah Constantine, she noticed that some of the biggest purchasers of cosmetics felt largely ignored by the fashion and beauty industry. Trinny built her entire marketing strategy around making these women feel confident. Her products are all designed to be easy and personalized: from the stackable pots of colour that can be applied with just fingertips to the match-your-colouring-exactly online tools.

be your best

Trinny's Cleansing Lesson

As I entered her sumptuous suite at The Park Hyatt I knew that I was in for a treat. And what transpired was exactly that. Trinny invited me to embark on a full blown skincare routine alongside her in the bathroom where I learned more than just the correct way to double cleanse. In our video interview below, Trinny shares how she creates that all important energy both in the bathroom and beyond.

Words by Sigourney CanteloShop the look:

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